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AI Can Help Us Move Faster. But People Are Still the Point.
July 23, 2026 9:50 PM
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I’ve had this strange burst of energy lately. Maybe it’s the middle of the year. Maybe it’s the World Cup happening in the background. Maybe it’s because Ricky and I have officially caught the AI bug and suddenly have a hundred new things we want to test. Whatever it is, I’ve felt this real surge of productivity.

I want to try new systems, clean up the processes we’ve been tolerating for too long, and finally tackle some of the ideas we said we’d get to when things slowed down, even though we all know things never really slow down. There’s something satisfying about finding a tool that can take a messy thought, a pile of notes, or an administrative task that’s been hanging over your head and help you make sense of it.

Ricky and I have been experimenting with AI more lately, especially behind the scenes at Gravity. We’re using it to organize information, simplify repetitive tasks, work through ideas, and get past that annoying blank-page stage when you know what you want to say but can’t quite get it out. Sometimes it’s incredibly useful. Sometimes the result makes absolutely no sense. We’re still learning.

But somewhere between testing new tools and watching the World Cup (congratulations Spain!), I’ve found myself thinking about what productivity is actually supposed to give us. Is the goal just to get more done, or is it to make more room for the work, people, and moments that matter?

The Systems Make the Moment Possible

The World Cup is an almost impossible example of logistics at scale. There are schedules, security plans, transportation, ticketing systems, media operations, venues, technology, and thousands of people working behind the scenes to make every match happen.

Most of us will never see that work. We’ll remember the crowd, the celebration after a goal, the tension in the final minutes, and the sight of complete strangers reacting to the same moment together. We’ll remember how it felt.

That’s true of the events we work on too. There are contracts, calendars, speaker briefs, travel arrangements, production calls, invoices, emails, and last-minute changes happening behind every great keynote. That work matters because the experience can’t happen without it, but the spreadsheet isn’t the part anyone came for.

People came to feel something. They came to learn, laugh, think differently, meet someone new, or be reminded that they’re part of something larger than their own day-to-day responsibilities. The systems support the experience. They aren’t the experience.

Letting AI Take Some of the Administrative Weight

There’s a lot of work in the speaking and events industries that probably shouldn’t take as much time as it does. Finding one detail buried across six documents, cleaning up notes after a meeting, comparing proposals, organizing speaker research, or drafting a recap email when your brain is done forming complete sentences can take up more of the day than we’d like to admit.

AI can help with those things. It can organize information, create a usable first draft, summarize a long conversation, and bring some order to a process that’s gotten unnecessarily complicated.

I’m not interested in using AI just because it’s the topic everyone’s talking about. I’m interested in whether it can give us time back, and not so we can immediately fill that time with twenty more tasks.

Maybe it gives us an extra thirty minutes to talk with an event professional about what their audience actually needs. Maybe it creates room to check in with a speaker and hear how their message is evolving. Maybe it means we’re not rushing through an introduction between two people who could genuinely help each other.

That’s where the value is for me. The technology should make more room for the relationship, not replace it.

Some Things Still Need a Person

AI can generate a list of speakers in seconds. What it can’t do is fully understand the people who’ll be sitting in the room.

It doesn’t hear the pause in someone’s voice when the event theme isn’t quite getting to the real issue. It doesn’t know that the speaker with the most recognizable name may not be the person the audience needs. It doesn’t understand all the context behind a simple request like, “We need someone who speaks about AI.”

AI for whom?

A marketing team trying to rethink customer behavior needs a different conversation than an HR audience worried about trust, jobs, and workplace culture. Executives making decisions about investment and risk need something different from an industry association trying to understand how AI will affect its members.

You can type a topic into a search box and get names back, but a real recommendation comes from asking better questions, listening to the answers, and understanding what the event is trying to accomplish.

That’s the part of our work I never want to automate.

Faster Isn’t Always the Same as Better

I think this is the tension a lot of us are feeling right now. AI makes it possible to move incredibly quickly. You can generate an agenda, draft an email, summarize a meeting, or brainstorm fifty ideas before you’ve finished your coffee.

That can feel amazing, especially when you’re riding a productivity high. But speed can also make us skip the part where we stop and think. Is this actually the right idea? Does this sound like us? Are we solving the real problem, or did we just produce an answer quickly? Did we make the experience better, or did we simply make the process faster?

AI can help draft an event agenda, but it may not notice that attendees have no time to talk to one another. It can write a perfect-looking speaker brief, but it may miss the deeper tension the organization is trying to address. It can help us communicate more efficiently, but it can’t build trust on our behalf.

That still happens between people.

Nothing Replaces Meeting Someone in Person

Some of my favorite moments in this industry have nothing to do with checking something off a list. They’re the moments when we finally meet a speaker in person after months of calls, emails, and planning.

They’re the conversations in a hallway after a keynote when someone shares that one idea changed the way they’re thinking about something in their own life or work. They’re the moments when you can physically feel the energy in a room shift because a speaker said exactly what the audience needed to hear.

You can’t recreate that feeling through a system. You can’t automate the exchange of energy between a speaker and an audience, and you can’t manufacture the trust that develops between an event professional and a bureau partner who truly understands what’s at stake.

AI can make all the work surrounding those moments easier. It can’t create the moments themselves.

Maybe Productivity Is About Making Room

I’m still enjoying this little burst of productivity. I’m still testing tools, cleaning up systems, and asking how we can work more efficiently. But I’m also trying not to confuse doing more with doing better.

Maybe the real opportunity isn’t using AI to pack more into the day. Maybe it’s using AI to clear away some of the noise so we have more capacity to think, listen, connect, and be present when it matters.

That feels especially relevant while watching the World Cup. For all the technology and infrastructure behind it, the heart of the event is still people coming together. People from different countries, cultures, and backgrounds are sharing one experience, even when they’re cheering for opposite sides.

There’s plenty in the world trying to pull people apart. Events give us a chance to do the opposite.

That’s what Greater Together has always meant to Ricky and me. It’s not just our tagline. It’s the belief that the right speaker, the right audience, and the right conversation can create something none of them could create alone.

It’s believing relationships matter, thoughtful collaboration is worth the extra conversation, and the best ideas become more meaningful when they’re shared with other people.

AI can help us organize the details, simplify the work, and get to the moment faster. But people are still the point, and no matter how productive we become, we don’t want to lose sight of that.