Denise Lee Yohn

Go-to Expert on Brand Leadership, Bestselling Author
Denise Lee

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Fee ranges

Domestic In-Person (USA):

$15,000 - $25,000*

International In-Person:

Please inquire


Please inquire


* Ranges are presented as a guideline only. Speaker fees vary by engagement type and are subject to change without notice. For an exact quote, please contact Gravity Speakers.

Traveling from

San Francisco, California, USA


Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world, including The Art of Marketing in Toronto, EXPO Marketing in Mexico City, and Sustainable Brands in San Diego.

Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

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BREAK THROUGH! Great Innovation Requires Great Marketing

Ready and Resilient: Leading Through Challenge and Change

Brand Leadership: How to Build a Rock Star Brand

The FUSION Formula: Brand + Culture = Results

Ignite Experience: Fuse CX and EX to Drive Your Growth

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

What Great Salespeople Do

Demystifying Millennial Management

Denise Lee Yohn Speaker Reel
Keynote Speaker on Brand-Building
Your Brand is Not Your Logo
Scale-Up Your Brand Workshop


“Denise Yohn is that special combination of cool and professional. Our readers love the real world advice she offers. Her focus on innovative marketing tactics that deliver real ROI is a breath of fresh air.”

Blair Chancey
Editorial Director, Food News Media

“I’ve worked with Denise in different capacities over the years (client and colleague) and the result is always the same. She uncovers fresh insights into the consumer and the brand and then seamlessly connects the dots.”

David Murphy
Co-President, Executive Director/Brand Innovation

“Best speaker of the day… a fresh perspective.”

Mike Fox
Director, Global Vertical Marketing, Facebook