Betsy Ross

President at Game Day Communications, Emmy® Award-Winning Sports Reporter

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Cincinnati, Ohio, USA


Emmy® award winning sports reporter Betsy M. Ross is president of Game Day Communications, a media and marketing agency based in Cincinnati and founded in 2002.

As one of the first women to break into national sports news, Betsy most recently worked as an anchor at ESPN for five years. Before anchoring SportsCenter and ESPNews, Ross worked at NBC News Channel and Cincinnati’s NBC affiliate, WLWT‐TV, for seven years, where she covered the 1996 Presidential Election and Inauguration and the 1996 Atlanta Olympic Games and Olympic trials, and as evening news anchor at WTHR-TV in Indianapolis.

She continues to be involved in sports broadcasting as play‐by‐play anchor for women’s and men’s college basketball for ESPN, Fox Sports and other national and regional outlets, and as a sports reporter for Cincinnati’s FOX 19. She won a regional Emmy® for her work on the broadcast of the Lauren Hill Mt. St. Joseph-Hilliard College basketball game at Xavier University in November 2014. She also has served as the public address announcer for a number of women’s sports, including University of Cincinnati women’s basketball, soccer and lacrosse.

In October of 2010, her first book titled Playing Ball with the Boys: The Rise of Women in Men’s Sports was released to a national audience. The book highlights the many “firsts” women have achieved in sports. Among those interviewed were Billie Jean King, Phyllis George, Janet Guthrie and MLB General Manager Kim Ng.

She also teaches at the University level, including a master’s level course, Sports and PR, at Xavier University, a Sports Media class at Ball State University and Sports Media class at the University of Notre Dame. A native of Connersville, Indiana, she earned her bachelor’s degree in journalism from Ball State, where she was a member of Alpha Sigma Tau sorority, and a master’s in communication arts at the University of Notre Dame.

Betsy is a former member of the Ball State Alumni Council and received the Benny Award in 1991 and the Distinguished Alumni Award in 1999. She currently serves as a member of the Ball State University Foundation and on the board of Ball State’s Women of Beneficence.

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2022 Silver Circle Honoree Betsy Ross
"Playbook Your Passion" Keynote to P&G/Kroger LPGA Game Changers leadership group
Betsy Ross on FOX 19 unveiling her new book
Cincinnati People - Betsy Ross Celebration

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