TOTVS - Universo TOTVS
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About the event

Universo TOTVS

Moderator Recommendations for Universo TOTVS

Prepared for Stories2Tell on behalf of TOTVS
Event: Universo TOTVS
Location: Expo Center Norte, São Paulo, Brazil
Dates: October 13–14, 2026
Featured Guest: Rishad Tobaccowala, author of Rethinking Work

Event Objective & Moderator Profile

TOTVS is looking for a moderator with a strong journalistic profile to interview Rishad Tobaccowala on stage at Universo TOTVS.

The ideal moderator should be well-versed in how work is being transformed by technological, demographic, and cultural changes, with the ability to lead a high-level conversation that feels timely, business-relevant, and engaging for a major technology and leadership audience.

This is not simply a facilitation role. With a guest like Rishad Tobaccowala, the moderator needs to bring editorial judgment, executive presence, live-stage command, and the ability to draw out insights that feel original, useful, and aligned with the scale of Universo TOTVS.

At this stage, the core deliverable is the on-stage interview with Rishad. Based on the anticipated event needs, the selected moderator may also be asked to support additional visibility opportunities while on-site, including internal and external media interviews, a promotional video connected to their participation, the official event podcast, and a possible smaller-format employee gathering at TOTVS headquarters.

Female names are being prioritized, and the current budget range is approximately $20,000–$25,000.

Mariana Atencio
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Peabody Award-Winning Journalist, Bestselling Author, Media Entrepreneur, Inspiring Storyteller, and Host/Moderator

Mariana Atencio is a Peabody Award-winning journalist, bestselling author, media entrepreneur, and host/moderator known for helping audiences understand change through the lens of authenticity, human connection, and storytelling.

Originally from Caracas, Venezuela, Mariana began her journalism career after earning a full-merit scholarship to Columbia University’s Journalism School. She went on to anchor and report for Univision, Fusion, and NBC News, covering major global and domestic stories from Haiti to Hong Kong to the Syrian border.

Her reporting has earned a Peabody Award, an Investigative Reporters and Editors Award, a Gracie Award, three Emmy nominations, a Hillman Prize, and the National Association of Hispanic Journalists Presidential Award.

Mariana is also the bestselling author of Perfectly You: Embracing the Power of Being Real. Her TEDx talk, “What Makes YOU Special?”, has been viewed more than 23 million times and has become one of the most-watched TEDx talks on YouTube.

She has interviewed notable figures including Pope Francis, President Joe Biden, King Felipe VI of Spain, Nancy Pelosi, chef and humanitarian José Andrés, author Yuval Noah Harari, and director Francis Ford Coppola.

Today, Mariana leads her own media production company, hosts and moderates major events, and continues to help organizations and audiences navigate change through credibility, empathy, and powerful storytelling.

In-Person - Moderating/Hosting - Moderating/hosting event fees include an on-site rehearsal day-of or evening before:

  • $30k plus a buyout for business class air (which is around $4,000-5,000) and 3-4 nights’ hotel and ground transportation. Home Ground built in to fee.

In-Person - Full Two Day Commitment - Moderating plus including additional activities such as, but not limited to interviews with internal and external media, recording a video promoting her participation in the event, participation in the event's official podcast, possible smaller scale gathering at TOTVS headquarters [tbd].

  • $40k plus a buyout for business class air (which is around $4,000-5,000) and 3-4 nights’ hotel and ground transportation. Home Ground built in to fee.

*If activities can occur on one day, there is a possibility of flexibility with the fee.

Speaker Profile Link

“Mariana was powerful on stage, engaging, thought provoking and the perfect speaker for our flagship global annual conference held in Miami. She was such a pleasure to work with that she ended up interviewing and moderating two very critical panels for the agenda. Mariana’s experience and professionalism will make any company that chooses to work with her look great.” – Director, Marketing & Communications Head, Citi Private Bank
“The choice of Mariana Atencio to lead the main stage of the eMerge Americas 10th year anniversary was the single best decision we made. She went above and beyond in everything she did for us, from being the incredible emcee to moderating innovative sessions to interviewing thought leaders from around the world backstage to creating and pushing out original content for the conference, and so much more. I can’t wait to work with her again!” – CEO & President, eMerge Americas

Speaker Highlights

Moderating, Interviewing and Hosting Reel - https://vimeo.com/1115479097?fl=pl&fe=sh

Speaking Demo - https://www.youtube.com/watch?v=ji-p-D6RwfU

Why Mariana Atencio Is a Strong Fit

She brings exactly the blend TOTVS should prioritize for a mainstage conversation with Rishad Tobaccowala: award-winning journalism, international media credibility, live interview experience, bilingual and bicultural fluency, and the ability to make complex ideas about work, technology, culture, and leadership feel human, clear, and relevant.

For a major technology and business event featuring a globally respected thinker on the future of work, the moderator should not be treated as a secondary production role. The right interviewer can elevate the session, sharpen the audience takeaway, and turn the conversation into a signature event moment.

Mariana is that type of moderator.

Her background as a national news anchor and correspondent gives her the ability to ask sharp, timely questions. Her work as an author, media entrepreneur, and professional host gives her the range to connect with executives, employees, customers, media, and a broader public audience. She is also highly experienced in translating complex global themes into accessible stories that resonate across cultures.

For TOTVS, Mariana offers several advantages:
  • A true journalistic profile with major network credibility.
  • Proven experience interviewing global leaders, authors, public officials, executives, and cultural figures.
  • Strong alignment with themes of transformation, authenticity, leadership, identity, and the human side of work.
  • International relevance and strong connection to Latin American audiences.
  • Bilingual English/Spanish fluency and bicultural perspective.
  • Media-readiness for press, podcast, video, and promotional moments beyond the mainstage interview.
  • The ability to turn a strong interview into content TOTVS can repurpose after the event.

Alignment with the Rishad Tobaccowala Conversation

Rishad Tobaccowala’s work centers on the need to rethink how organizations, leaders, and individuals approach work in an era shaped by AI, demographic shifts, cultural change, new employee expectations, and changing business models.

Mariana is especially well suited to guide this conversation because she can make those themes both strategic and personal. She can move the discussion beyond theory and into the real questions leaders are asking now.

Mariana’s strength is her ability to draw out the emotional and practical dimensions of big business ideas. That matters for this conversation. Rishad’s work is not just about technology or workplace trends; it is about how leaders, organizations, and people must rethink the way they operate.

Mariana can help TOTVS make that conversation more memorable, more accessible, and more valuable for the audience.

Additional On-Site Value for TOTVS

Mariana’s value becomes even stronger if TOTVS anticipates using the moderator beyond the single mainstage interview.

Because she is a seasoned journalist, media personality, and professional storyteller, Mariana would be especially effective for:

  • Internal or external media interviews.
  • A promotional video tied to Universo TOTVS.
  • The event’s official podcast.
  • Executive or employee-facing conversations.
  • A smaller TOTVS headquarters gathering.
  • Short-form video content or social media capture.
  • Post-event recap content built around the future of work.

If TOTVS wants to maximize the presence of both Rishad and the moderator while they are on-site, Mariana brings a level of polish and media fluency that few moderators can match.

Investment Rationale

Mariana is a premium recommendation and will require flexibility beyond the current moderator budget.

That said, this is the type of opportunity where the moderator choice matters. With a featured guest like Rishad Tobaccowala, TOTVS should avoid a “good enough” moderator and instead secure someone who can protect and elevate the value of the session.

A stronger moderator does three things:

  1. Makes the featured guest better.
  2. Makes the audience more engaged.
  3. Makes the event content more valuable after the session ends.

Mariana’s fee should be viewed in that context. She is not only moderating a conversation. She is helping TOTVS create a premium editorial moment around one of the event’s most important themes: the transformation of work.

Her value is especially compelling if TOTVS includes any combination of media interviews, podcast participation, promotional video capture, or an internal employee session. In that case, TOTVS would be gaining a journalist, host, interviewer, media personality, and strategic storyteller in one engagement.

Angelica Malin
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Global Event Moderator, Professional Emcee, Journalist, and High-Energy Host for AI, Technology, Finance, and Business Conferences

Angelica Malin is a global event moderator, professional emcee, journalist, and high-energy host specializing in AI, technology, finance, entrepreneurship, and business conferences.

Originally from London and now based between New York and London, Angelica began her career as a journalist, including work with The Telegraph. After years of attending and covering conferences, she recognized that many events invested heavily in speakers, venues, and production, but often overlooked the importance of a professional host who could hold the room, guide the conversation, and create a better experience for both audiences and speakers.

Since then, Angelica has built a reputation as a trusted moderator and emcee for ambitious business events around the world. Her clients and event credits include Infosys, EdgeVerve, Unilever, the United Nations, DPW, Global Trade Review, Appian, The Event Planner Expo, and other major organizations.

She has moderated and introduced leading voices in AI and innovation, including Ethan Mollick, Sharon Gai, Chris Duffey, and others. She also sits on Intel’s Tech Council on AI and serves as Emcee in Residence for the National Speakers Association NYC Chapter.

Angelica is also an entrepreneur, writer, keynote speaker, and ICF-accredited coach. Her combination of journalism, business acumen, active listening, and stage presence allows her to guide conversations that feel sharp, accessible, and engaging.

Moderator Role w/ Rishad Tobaccowala -

  • $18,500USD, plus $3500 flat travel fee to cover RT Airfare, RT Ground Transfers, Meals and Incidentals. In addition Organizer to provide 3-4 nights hotel accommodations.

Moderating plus including additional activities such as, but not limited to interviews with internal and external media, recording a video promoting her participation in the event, participation in the event's official podcast, possible smaller scale gathering at TOTVS headquarters [tbd] -

  • $25,000USD, plus $3500 flat travel fee to cover RT Airfare, RT Ground Transfers, Meals and Incidentals. In addition Organizer to provide 3-4 nights hotel accommodations.

“It was an absolute pleasure to work with Angelica at SME XPO. She was a fantastic conference host, panel moderator, and interviewer for fireside chats with our top keynotes. We found her to be diligent and proactive, and look forward to working with her again soon!” — Sam North, Evening Standard
“Angelica is an outstanding host and facilitator of events both large and small. She has an uncanny ability to create a sense of intimacy and intrigue among audiences. As interested as she is interesting, above all she brings great instincts to any stage. Her clients are invariably delighted with her contribution. Whether you need a front-and-centre personality or a steady hand on the tiller, I cannot recommend Angelica highly enough.” — Andy Williams, Hume Brophy
“We worked with Angelica as our Emcee for Infosys AI Day NYC. It was so seamless - she’s so professional to work with and added a lot of enthusiasm and professionalism to our event. I'm so pleased that we brought her in for it and would definitely work with her again” -- Mary Kesinger, Marketing Manager at Infosys

Speaker Highlights

Speaker Website - https://www.angelicamalin.com/

Moderator/Emcee Reel - https://www.youtube.com/watch?v=uN2exdHq4Mw&t=1s

Why Angelica Malin

Angelica Malin is a strong, budget-conscious recommendation for TOTVS if the priority is a polished professional moderator with live-event experience, high audience energy, and direct fluency in AI, technology, business, and future-of-work conversations.

A former journalist with experience at The Telegraph, Angelica brings a strong editorial instinct to panel moderation and fireside interviews. She understands how to prepare, listen actively, ask concise questions, manage timing, and keep a conversation moving without making it feel over-scripted.

She has hosted and moderated conferences, panels, and executive conversations for organizations including Infosys, EdgeVerve, Unilever, the United Nations, Global Trade Review, DPW, Appian, and others. Her experience spans AI, technology, procurement, finance, entrepreneurship, leadership, and business transformation.

For TOTVS, Angelica offers:

  • A professional moderator with deep live-event experience.
  • A journalistic background and strong interviewing instincts.
  • Experience moderating AI, technology, and business conversations.
  • High energy and audience engagement.
  • Comfort with executive-level speakers and fast-moving event environments.
  • Strong preparation process, including briefing calls, question development, and run-of-show alignment.
  • A likely stronger fit within the current budget range.

Fit for the Rishad Tobaccowala Conversation

Angelica would be well matched to explore Rishad’s thinking around the transformation of work, particularly through the lens of AI, leadership, culture, and organizational change.

Angelica’s experience with AI and technology events makes her especially useful for a TOTVS audience. She can keep the discussion grounded in business reality while still allowing Rishad to explore broader cultural and human implications.

Moderation Approach

Angelica is best positioned as an international event moderator who brings structure, energy, and editorial clarity to high-level business conversations.

She is especially effective when an event needs more than someone to simply read questions from a card. She prepares deeply, understands the goals of the event, adapts in real time, and knows how to make a panel or interview feel alive for the audience.

Her moderation style is warm, direct, and highly engaged. She is known for creating a “living room” feel on stage while still keeping the conversation focused and useful.

For a conversation with Rishad Tobaccowala, Angelica would bring the right balance of business relevance and audience accessibility. She can help translate Rishad’s thinking into clear takeaways for leaders, employees, and customers navigating the transformation of work.

Moderation Style

Angelica’s strength is creating conversations that feel polished without feeling stiff.

She is an expert listener and is well-versed in the art of conversation, engaging both speakers and audiences. She brings a wealth of experience as an entrepreneur, writer, keynote speaker, journalist, and moderator, along with a strong instinct for asking the questions that bring out meaningful insights.

Her strengths include:

  • Getting quickly to the heart of a topic.
  • Asking sharper follow-up questions when a speaker opens an interesting lane.
  • Keeping complex themes accessible for a broad business audience.
  • Bringing warmth and lightness to serious topics.
  • Managing timing, transitions, and audience energy.
  • Helping speakers feel comfortable while still drawing out strong insights.
  • Supporting question development and shaping the conversation arc before the event.

Working Style & Event Support

Angelica brings a high level of preparation and partnership to the events she supports.

  1. Part of the event team
    Angelica immerses herself in the event goals and works closely with the production team to understand the audience, objectives, tone, and desired outcomes.
  2. Journalist at heart
    With years of experience as a writer and journalist for national publications, Angelica is a skilled interviewer who knows how to ask concise, useful, and occasionally challenging questions that lead to stronger answers.
  3. Comfortable going off script
    Angelica can adapt in real time, follow the strongest thread of a conversation, and bring spontaneity, humor, and business acumen to the stage.
  4. Active listener
    Great moderation requires listening, not just asking questions. Angelica brings her ICF-accredited coaching skills into conversations, helping speakers feel heard while keeping the session valuable for the audience.
  5. Skilled writer
    Angelica can help write, edit, and refine questions so the conversation feels sharp, natural, and aligned with the event goals.
  6. Warmth and humor
    She brings energy and lightness to serious topics, helping audiences stay engaged while still respecting the substance of the conversation.

Additional On-Site Value for TOTVS

Angelica is also well suited for additional on-site responsibilities, depending on final scope.

Potential add-ons could include:

  • Event podcast participation.
  • Short promotional video capture.
  • Internal or external interviews.
  • A smaller-format employee session.
  • Additional panel moderation.
  • Speaker introductions or event transitions.
  • Audience Q&A facilitation.

Her background as both a journalist and professional event host makes her highly adaptable in a live-event environment.

Fee & Scope Alignment

Angelica is likely the stronger fit if TOTVS needs to stay close to the current $20,000–$25,000 budget range.

She offers the core assets TOTVS requested: a journalistic background, a professional moderator profile, experience with AI and technology conferences, strong stage presence, and the ability to support additional on-site content opportunities if included in the final scope.